Organisations believe more sustainability leads to sales growth
Published: 1st February 2021
A recent survey carried out by HSBC UK revealed that 78% of UK companies expect that if they show a greater commitment to sustainability this will result in a growth in sales.
The survey also showed that out of the more than 10,000 businesses who took part in the survey across 39 different markets, more than three quarters have metrics in place to measure environmental sustainability. This includes 28% measuring energy usage, 21% measuring carbon emissions and 20% measuring waste.
A further 73% of companies stated that they are planning to set net-zero emissions goals for their own operations and across their supply chains.
All of these are encouraging statistics showing organisations are becoming more committed to improving their emissions, creating less waste and becoming more sustainable. This will undoubtedly have a positive impact on the world around us and will help work towards the Government’s various different environmental targets and goals for the country as a whole.
Customers are also increasingly expressing more of a wish for companies that they support to be committed to sustainability. The vast majority of consumers now want organisations to place a greater focus on their impact on the environment and companies with better reputations for this will be able to make better and stronger connections to their customers.
This means that many of the 78% of companies who stated they believed better sales growth would come from becoming more sustainable as a business may be correct. As consumers look to align themselves more and more with organisations who are greener and more sustainable, those who are committed to lowering emissions, cutting waste and being as environmentally friendly as possible will appeal to a wider pool of customers and will be able to take advantage of this.