Digital Analytics Manager

Location: England
Salary: £40,000 - £45,000 pa
Reference: AW / DigitalAnalytics
Type: Permanent
Sector: Digital, IT & Digital
Deadline: 10/09/2021

The company

Brewster Partners is working with a leading online retailer of computer and electrical goods.

The Digital Analytics Manager will provide crucial marketing analysis and reporting across a range of platforms, helping the business to set up and steer its customer acquisition / retention strategies, paid search and advertising campaigns, optimise tagging, and boost ROI. 

The job

  • Own our GA implementation, exploiting existing & new features that are available to us
  • Ensure our websites are fully tagged up tracking both Macro & micro-goals & events correctly
  • Establish baseline trends & patterns to report on potential issues & opportunities
  • Use 1-2-1 training, workshops & ad-hoc sessions to help inspire & educate stakeholders around attaining relevant insight from GA
  • Analyse all marketing activities from performance marketing to brand advertising, and inform the business on how to optimise channels and boost ROI and conversion rates.
  • Deliver insight into driving sales and becoming more efficient in advertising activities – in particular paid search
  • Work closely with the Business Intelligence team, bolstering the management information produced

The person

  • A background in either Marketing Data Analysis, Paid Search Analytics or Digital Marketing is preferred but a good knowledge of all would be ideal
  • Google Analytics qualifications - Highly skilled with GA (Universal Analytics), GTM, and Google Ads
  • Highly numerate and commercially aware
  • Ability to influence a wide audience, presenting recommendations that are based on data and facts – not just producing reports.
  • Excellent time management and self-organisation
  • Experience of large and small technology change projects within a fast-paced environment
  • Experience of working with JavaScript and SQL
  • Experience of working in an eCommerce / Retail environment
  • up, analysing the results, and making recommendations based on AB and MVT tests
  • Proven experience within a fast-paced digital focused environment. This should include analysis, hypothesis formation, dashboard preparation, stakeholder management and presentation
  • Knowledge of setting
  • Degree (or equivalent experience) in a quantitative field (statistics, economics, etc.) or a related field

The benefits

This role can be remote


Amy Wood
Candidate Manager
Brewster Partners Recruitment Group


To apply for this job, please send your CV to the email above or to quoting "Vacancy: Digital Analytics Manager, Reference: AW / DigitalAnalytics". Thank you for your interest.